Sage CRM & CRM.COM

Business Benefits of Customer Relationship Management

The two main reasons that companies are interested in Customer Relationship Management applications are:

1) To increase top-line revenue, and
2) to decrease bottom-line expenses

If your job is creating profitable, satisfied customers for your business, either through Sales, Marketing or Customer Service,  then CRM should be the primary tool of your occupation. CRM improves top-line revenues and reduces bottom-line expenses by automating internal processes and networking selling activities across:

Implementing a customer relationship management (CRM) solution might involve considerable time and expense. However, there are many potential benefits.

A major benefit can be the development of better relations with your existing customers, which can lead to:

  • Increased sales through better timing by anticipating needs based on historic trends,
  • identifying needs more effectively by understanding specific customer requirements,
  • cross-selling of other products by highlighting and suggesting alternatives or enhancements and,
  • ultimately identifying which of your customers are profitable and which are not.


Collectively, this will lead to better marketing of your products or services by focusing on: effective targeted marketing communications aimed specifically at customer needs a more personal approach and the development of new or improved products and services in order to win more business in the future

Ultimately this could lead to:

  • enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow
  • increased value from your existing customers and reduced costs associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales
  • improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways

Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market. The more you know about your customers, the easier it is to identify new prospects and increase your customer base.

Even with years of accumulated knowledge, there's always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.

To Learn more about the benefits of Customer Relationship Management and the specific features of Sage CRM, visi:

Sage CRM

Sage CRM is the designated product name for the basic Sage CRM package. It is designed to operate in your internal, local area network environment. Click for more information about SageCRM.

Sage CRM.COM

Sage CRM.COM is the World Wide Web, Internet version of Sage CRM. With this system, yu have the ability to access your CRM information for anywhere you have an Internet connection. Read more about this version at SageCRM.COM

Read the following, attached white paper to learn more about using SageCRM to help you navigate out of the current business climate. Use SageCRM to build an infrastructure to support the anticipated growth in the coming recovery.

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Download this file (Accelerate_out_of_Downturn.pdf)Accelerate out of the Downturn with SageCRM 381 Kb
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  • “The speed at which our warehouse team was able to learn to use the system was another plus.  I can teach someone all they need to know to use the system to pick orders in about fifteen minutes."

    Alan Wyne

    General Manager
    Berry Plastics (formerly Rollpak)
    Goshen, IN 

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    Alpha Systems, Inc.
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    St. Joseph Paper & Packaging
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    Lila Leonard

    Vice President of Finance
    Rollie Williams Paint Spot, Inc.
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    Connie Napier

    Project Coordinator
    Glunz & Jensen / K&F, Inc.
    Granger, IN 


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    Connie Napier

    Project Coordinator
    Glunz & Jensen / K&F, Inc.
    Granger, IN 

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    Alan Wyne

    General Manager
    Berry Plastics (formerly Rollpak)
    Goshen, IN 


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    Dean Skwarcan

    Vice President
    St. Joseph Paper & Packaging
    South Bend, IN 

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    Eric Kronemeyer

    VP Operations
    Alpha Systems, Inc.
    Elkhart, IN

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    Lila Leonard

    Vice President of Finance
    Rollie Williams Paint Spot, Inc.
    Elkhart, IN 

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    Connie Napier

    Project Coordinator
    Glunz & Jensen / K&F, Inc.
    Granger, IN 


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    Doris Fletcher

    Vice President Manufacturing
    Union Products, Inc.
    Cromwell, IN 

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    Connie Napier

    Project Coordinator
    Glunz & Jensen / K&F, Inc.
    Granger, IN 


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    Kent Deal

    General Manager
    Glunz & Jensen / K&F, Inc.
    Granger, IN 

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    Alan Wyne

    General Manager
    Berry Plastics (formerly Rollpak)
    Goshen, IN 


  • “Now we can quickly look up customer history for things like pricing and purchases, when and how we shipped, quantities, order numbers, customer P.O.’s and much more, instantly.”

    Cindy Borich

    Customer Service Manager
    Clean Seal, Inc.
    South Bend, IN 

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    Doris Fletcher

    Vice President Manufacturing
    Union Products, Inc.
    Cromwell, IN 

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    CFO
    Trevco, Inc.
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    Bill Dawson

    Vice President
    General Manager
    Clean Seal, Inc.
    South Bend, IN 

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    Alan Wyne

    General Manager
    Berry Plastics (formerly Rollpak)
    Goshen, IN 


  • “I’ve worked with your team several times over 15 years, and I wouldn’t have felt comfortable with anyone else.  As always, you were on-time and on-budget.”

    Connie Napier

    Project Coordinator
    Glunz & Jensen / K&F, Inc.
    Granger, IN 


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    Purchasing Manager
    Clean Seal, Inc.
    South bend, IN 

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    Justine Williams

    Office Manager
    St. Joseph Paper & Packaging
    South Bend, IN 

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    Bill Dawson

    Vice President
    General Manager
    Clean Seal, Inc.
    South Bend, IN 

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    President
    St. Joseph Paper & Packaging
    South Bend, IN 

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    Bill Dawson

    Vice President
    General Manager
    Clean Seal, Inc.
    South Bend, IN 

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    Accounting Supervisor
    Computer Care Company
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